Portobello Road Gin is bringing its award-winning, craft spirit to Northern Irish gin fans this spring as it expands its presence in the country’s top bars and premium retailers.
Portobello Road 171 London Dry Gin is crafted and distilled by the chaps behind London’s famed Ginstitute, which is located on their iconic namesake road. The growth within the Northern Ireland market forms part of an international expansion plan for the gin, which is leading the current ‘ginaissance’ with its juniper forward flavour profile that is balanced by eight additional botanicals.
Northern Ireland’s gin connoisseurs can enjoy the Capital Bracer at a selection of Belfast’s top bars, including Muriels, Revolution De Cuba and The Merchant Hotel.
Established in 2011, Portobello Road Gin has quickly established itself as a favourite amongst connoisseurs, consumers, bartenders and gin fans around the world. Receiving its first gold medal in 2013 and collecting awards ever since, the brand continues to grow from strength-to-strength.
On the front of the palate, Portobello Road Gin has a generous slug of juniper, the mid-palate has a sustained, fresh citrus character from the use of lemon, bitter orange and coriander, which then develops into a sweet peppery finish, which is achieved by the use of licorice and nutmeg, while cassia bark lends a sweet spice note that enables the drier elements to shine through.
Most recently, Portobello Road Gin launched its much-anticipated venture, The Distillery, in December 2016. The unique, four-floor concept appeals to budding connoisseurs and gin lovers alike, combining two bars, a museum, premium off-license, as well as three boutique guest rooms overlooking London’s iconic market street of Portobello Road. The Distillery also serves as the new home of The Ginstitute where ‘gintern’ are invited to create their very own unique gin over the course of a 3-hour masterclass.
Brand Director, Tom Coates says
“As proud purveyors of London’s spirit, we are delighted to bring our classic London Dry Gin to the discerning drinkers of Northern Ireland. Although we are relatively young company, the history of gin is woven into the fabric of our brand and our timeless spirit is a nod to the distillers of the past while retaining the versatility to complement an array of libations, from the classic G&T to the robustness of a Negroni”
The internationally-acclaimed Portobello Road Gin has received several accolades, including a Gold Medal from the 2014 San Francisco Spirit Awards and the award for London Distillery of the Year from 2015 New York Spirits Competition.
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