Plus sized Fashion brand @TakingShapeUK arrives in Belfast’s @CastleCourt to style N.Ireland’s Curves


Plus size fashion retailer Taking Shape is opening its FIRST Northern Ireland store in Belfast with the motto
‘Celebrate Your Curves’ to serve the Northern Irish women’s plus-size clothing market. The Taking Shape Belfast store will be opening today Friday 11th July 2014 at Unit 39, Castle Court, Royal Avenue, Belfast, BT1 1DD.

Taking Shape’s already strong online fashion presence in Northern Ireland at has given them the confidence to secure a 1,700 sqft unit deal in Castle Court shopping centre.

With over 28 years’ experience, over 130 stores across Australia and New Zealand, and seventeen UK stores, Taking Shape expands into Northern Ireland with a great understanding of what fuller figured women are looking for. The retailer offers women’s clothing that is fashionable, has personality and flatters; a fun, relaxed and friendly shopping experience; and real advice from in-store stylists giving FREE personal styling experiences on how to dress for your size.

Taking Shape is a one stop shop for work, weekend, evening and active wear (and accessories and shoes) in sizes 14 to 26. They are catering for a UK market valued at £5.88bn in 2012, which was forecasted to be worth £6.26bn by 2014 – as a steady year-on-year growth is anticipated for the plus size fashion sector, UK sales are expected to rise by 21% and reach £7.57bn by 2017.

This deal is also significant for Belfast City Centre which has already attracted a range of new retailers in the first half of 2014. The opening of Taking Shape further establishes Belfast as a target destination for international retail companies which bring unique brands and product ranges to the City.

Anne-Marie Lonergan, Retail Director at Savills Belfast comments,
“The opening of Taking Shape further establishes Belfast as a target destination for international retailers who bring them unique brands and product ranges. We are delighted to be representing such a successful retailer, and look forward to looking at other opportunities in Northern Ireland for them.”

Alla Buinowicz, Managing Director Taking Shape, says:
“Our new Belfast store is our very first Taking Shape store in Northern Ireland which is incredibly exciting for us. We believe that there is a great demand here for both our garments and commitment to providing a unique and caring shopping experience. Everything we do is about you, the customer, what makes her look good and what makes her feel great! We’re more than just a retailer; our goal is for women to enter as customers and leave as friends – so come and say hello!”



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