Abacus Professional Recruitment is putting Corporate Responsibility in the spotlight during ‘Philanthropy Fortnight 2017’ highlighting the value it can bring to professional attraction and retention strategies.

The leading Northern Ireland professional recruitment company is stressing the vital role corporate responsibility initiatives can play in HR strategy, with research consistently evidencing the important role of company values in recruiting and maintaining an engaged workforce.

Research[i] this year reveals that 60% of millennials stated that ‘a sense of purpose’ is part of the reason they choose to work for their current employer.

Along with positively contributing to communities and making a difference to society, as professional recruiters Abacus sees first-hand how corporate responsibility initiatives play a role in employee recruitment.

Through its work with 70+% of NI’s Top 100 Companies, Abacus’ own report of 500 employees in Northern Ireland across 10 professional services indicated that employees are attracted to the whole package of a potential role and the wider benefits that employers can offer to ensure career satisfaction.

Philanthropy Fortnight
Justin Rush and Alan Braithwaite Philanthropy Fortnight

Abacus Director, Justin Rush commented: “We are finding that graduates and millennials in particular not only appreciate but expect an organisation to truly live to its values. This includes providing opportunities for employees to engage in CR initiatives and help the communities in which they operate.”

As a company, Abacus has fostered this philosophy within its own business, which currently employs 19 at its offices in Belfast city centre.

This week the company is also announcing a partnership with The Prince’s Trust for 2017/2018. It will see the recruitment business commit to a series of fund-raising and awareness-building activities including the charity’s renowned Million Maker’s Challenge.

In the past 12 months, the strong team at Abacus organised and took part in over 35 community and fundraising events raising a whopping £18,000 for local causes including Inspire (formerly NIAMH) and the SOS NI.

Justin Rush added: “Fundraising ideas are a key focus of our entire team and we’ve really enjoyed working with our clients and supporters on a range of activities from an annual charity football match to black tie events, marathons, pub quizzes, triathlons and dress down days. We find it builds a sense of community as employees work together and commit to a cause outside of the day-to-day operations of a business.”

In addition to its focus on charity fundraising, Abacus invests significant time and resources into its ‘Belfast for Life’ diaspora initiative. This multi-award winning campaign encourages leavers to ‘bring your talent home’ and is supported by many of NI’s most successful local companies and international inward investors, including Allen & Overy, EY and Herbert Smith Freehills. Over the past 2 years, the initiative has successfully engaged with over 2000 highly skilled professionals to promote the attractiveness of NI to live and work.

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