Northern Ireland Showcased to Nordic Tour Operators


Tourism NI in partnership with Tourism Ireland and Fáilte Ireland have collaborated to sell the island of Ireland as a premium tourist and golf destination at the flagship Nordic Trade Workshop 2020.

This year the workshop has been extended to a two day event, incorporating both Stockholm and Copenhagen. Key industry partners from the island of Ireland will meet with tour operators and media from Norway, Sweden, Denmark and Finland.

Industry representatives from Northern Ireland including Killeavy Castle Estate, Causeway Coast and Glens Borough Council, Visit Derry and City Hotel joined forces with Tourism NI at the trade show to help promote Northern Ireland as a world class tourist and golf destination to Nordic tour operators.

Leanne Rice, Tourism NI’s Golf Marketing Manager commented; “We are dedicated to supporting the local golf tourism industry to reach key overseas markets, like the Nordics. During an extremely busy 2019, Northern Ireland has seen an unprecedented golf tourism boost with The Open Championship returning to Royal Portrush Golf Club which contributed £106m to the economy, with a total of 237,750 spectators attending. Promoting our superb golf product and wider tourism product to the international market is extremely important alongside working with international golf tour operators.

Leanne Rice added; “We have also taken the opportunity to showcase our new experience brand Northern Ireland – Embrace a Giant Spirit to portray the depth and richness of experiences provided by businesses in Northern Ireland. The Nordic Region is an extremely important market for Tourism NI and we will continue with our extensive programme of promotional activity to increase the numbers of Nordic visitors to Northern Ireland.”

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