NI shoppers show that healthy eating is more than a New Year’s resolution.

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Shoppers in Northern Ireland are eating healthily to live healthily, according to the latest data from Tesco.

The supermarket giant has revealed the top 20 items bought by customers across NI, with a variety of fruit, veg and milk being the main favourites.

Included in the top 10 items bought by shoppers in NI are semi-skimmed milk, broccoli, cucumber, spring onions, red peppers and bananas.

Tesco’s figures coincide with its recently published Clubcard Unpacked review, which analyses the shopping habits of its Clubcard users.

It shows the strong preference for fresh, locally sourced items among NI residents.

Oonagh Turnbull, Head of Health and Sustainable Diet Campaigns, said: “Shoppers in Northern Ireland are increasingly choosing healthier options at our stores.

“Nutrition has become important for customers, with the majority of them emphasising good-quality fruit and vegetables.

“A lot of this is down to people having an enthusiasm for home-cooked meals and for experimenting with what they prepare in the kitchen.”

Also included in the top 20 items bought by shoppers in NI are grapes, carrots, mushrooms and strawberries.

Oonagh added: “We’re all aware that eating a healthy diet can help to reduce our risk of developing coronary heart disease and stop us from gaining too much weight.

“That’s why we at Tesco are always keen to promote the understanding that having a balance of different foods to provide all the nutrients your body needs is key when it comes to healthy living.”


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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