MUSGRAVE STORES GET ON THEIR BIKES FOR THE #GIROSTART2014

 



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TO celebrate the Giro d’Italia coming to Northern Ireland, Centra, in association with Goodfellas pizza, is offering Facebook users the chance to win a weekend break in any Italian city plus 300 euro spending money.  SuperValu is also getting geared up with a two week Facebook competition in partnership with Tic Tac, with the chance to win a range of fantastic prizes including a £1,000 Chain Reaction bicycle, a Ladies Armani watch, Gents Armani watch and Gucci Sunglasses.

Local Musgrave stores which are located on the route of the ‘Big Start’ are hosting a number of activities during the three day event to celebrate the cycle race. Leslie Stafford and his team at Centra Wellington Place will be completing a cycle on a static bike at the front of the shop to cover 218km, which is the same distance as stage two of the Giro d’Italia route, with a £5k target to raise for Action Cancer.  They will also be serving Giro-inspired refreshments and sweets including pink lemonade, pink buns and pink coconut fingers. Follow @centrawelly on Twitter for the chance to win a bike during the Giro d’Italia.

Stranmillis Centra Giro pic

 

McGoveran’s Centra Stranmillis is also on the route and has a fantastic Giro-inspired window display. The store also makes its own icecream and pink gelato will be available especially for spectators as well as a range of pizzas freshly made in-store. A large number of people are expected to be watching the race in the Stranmillis area and the store will have a face-painter and balloon-modeller to keep the younger cycling enthusiasts entertained.

Ballymoney Centra Giro pic

Biesty’s Centra Ballymoney is centrally located on the route at the Portrush Road roundabout, which will be a main spectator hub. As sponsors of their local cycling club, Biesty’s are getting fully behind the Giro d’Italia, organising a Family Fun day on 10th May from 10am – 2pm.  There are activities for all ages of spectator with a bouncy castle, face-painting and balloon-modelling along with a rodeo bull, BBQ and prosecco sampling.

 

On sale in-store in the run-up to the race will be pink icecream, cupcakes and Giro d’Italia branded sparkling wine.  The store is fully kitted out with a Giro window bill, bunting, balloons and banners and staff will be wearing pink. The roundabout beside Biesty’s will also be one of five stops in Northern Ireland for the Giro d’Italia caravan which will be handing out branded merchandise to spectators.

 

McCool’s Centra Ballymena is also on the Giro d’Italia route and they are running a cycling inspired colouring competition with a local school while McCool’s SuperValu Ballymoney staff will be getting into the Giro spirit with pink hair for the event!

 

Mace stores across Northern Ireland which are positioned on the route of the Giro d’Italia will be welcoming the race with a range of Giro-inspired promotional items including Window Bills, bunting, banners and posters.

 

Musgrave Retail Partners NI (MRPNI) supports over 250 independent retail stores in Northern Ireland, including SuperValu, Centra and Mace, with a combined turnover in excess of £600 million.  MRPNI is part of the Musgrave Group, the leading partner to more than 3,500 entrepreneurial retailers and food service professionals in the UK, Ireland and Spain.

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