‘If Coronavirus doesn’t kill my workers, then starvation will.’ Factory Owner Bangladesh
● As a result of coronavirus – over $2bn worth of stock orders have been cancelled by Western retailers
● In Bangladesh garment manufacturing accounts for 84% of export income ● Millions of unemployed garment workers now face starvation
● Unwanted new season stock is destined to end up in landfill
Lost Stock – the fashion clothing box, set up in the wake of Covid-19 to help save garment workers in Bangladesh launched this week has already seen over one hundred fashion influencers lend their support.
Lost Stock, set up by the team behind fashion shopping app Mallzee, enables shoppers to buy cancelled clothing stock direct from manufacturers through a personalised fashion box, whilst supporting a garment worker and their family at the same time.
Due to the cancellation of over $2 billion worth of stock orders by retailers left manufacturers in Bangladesh unable to pay workers and with mountains of unwanted stock.
Lost Stock solves this problem by selling £35 fashion boxes containing £70 plus worth of clothing matched to the purchaser’s size and fashion preferences – each box sold feeds a family in Bangladesh for one week.
A local marketing agency, Life Like (@lifelikemedia), who have been actively working with small businesses and brands to help drive an online presence and maintain marketing campaigns throughout the duration of Covid-19 have supported the cause by using their resources to spread the word in the North and South of Ireland, getting on board some of the best influencers in the country to help showcase this amazing cause.
These include, Professional MMA fighter Leah McCourt and Former Miss
Northern Ireland and Cool FM presenter Katharine Walker.
Director at Life Like Media Marketing, Paul Kennedy said “The cause is a triple threat, 1- you get high street clothing at half the price 2- You feed a family directly affected by the Covid-19 fashion issue, 3- You avoid those clothes getting dumped on a landfill or burnt! When Cally reached out to us, we wanted to help wherever we could. A brilliant idea doing a lot of good.”
Clothes that were originally destined for high street retailers such as Topshop and Gap are shipped direct from manufacturers in Bangladesh direct to consumers in the UK, arriving in the post as a surprise Lost Stock clothing box.
A partnership with Bangladesh NGO SAJIDA Foundation ensures the money goes straight to those who need it most. Each box supports a worker and their family for a week and the goal is to support 5,000 families in May and 100,000 by the end of 2020.
The SAJIDA Foundation works across 26 districts of Bangladesh with a mission of ‘health, happiness and dignity for all’. In response to COVID-19 their team of over 3,700 people are providing food and hygiene packages, distributing essential PPE kits and have installed 475 portable hand washing devices throughout the country.
Mallzee CEO, Cally Russell explains; “With no safety net available for some of the poorest workers in the fashion supply chain we couldn’t sit back and do nothing – leaving families to starve and new clothing heading to landfill. Through Mallzee we have a relationship with over 1.5 million UK shoppers so we have come up with a way to enable them to save lives as they shop.
“People in the UK have really come together to support each other in the fight against coronavirus and it’s been really heartwarming to see so many fashion influencers get behind this initiative and help those in the industry who are really suffering as a result of the pandemic. Covid-19 is a health and economic crisis in the UK but it’s going to be a humanitarian crisis in countries like Bangladesh unless support is provided.
With the Lost Stock approach consumers get a great deal and get to help at the same time.”
Muhymin Chowdhury, the Head of Challenge Fund & Fundraising for SAJIDA, said, “Cancelled orders have affected over 1000 factories and the lives of 2.27 million workers and their families. A recent study found that 47% of these workers now have no income – we are working to deliver them basic necessities”
“We are very pleased to partner with Lost Stock whose approach helps redress the unfortunate failures of global brands to practise responsible sourcing. Every Lost Stock box sold will provide a food and hygiene package to support a family for a week.
Additionally, Lost Stock purchases garment products at a fair price from Bangladeshi factories helping support them longer term.
Loststock run by the Mallzee team, utilises the Shopify sales portal and has the Royal Mail Group as its logistics partner, ensuring safe and reliable delivery.
Loststock boxes, available for both males and females are on sale at £35 from https://loststock.co/.