It’s the ultimate in aspiration: the chance to enjoy the movie star lifestyle in the glamorous setting of Los Angeles.

This year’s much-anticipated ‘Grab Some Buds’ campaign from Budweiser offers consumers in pubs and clubs across Northern Ireland the chance to win a trip to the City of Angels, and to bring two of their friends along for the ride!

The promotion, launched by Tennent’s NI, reinforces the global brand’s iconic American heritage and, as it rolls out acrossNorthern Ireland, the chance to visit L.A. is clearly hitting the mark with key target audiences.

“Our annual ‘Grab Some Buds’ campaign has earned its own celebrity status,” says Sarah Shimmons, Beer Marketing Manager for Tennent’s NI.  “It’s one of our most hotly anticipated promotions.  Consumers really connect with Budweiser’s authentic American roots and this latest ‘Grab Some Buds’ promotion offers them the enticing chance to win a dream trip to enjoy Bud in the aspirational setting of Los Angeles.

“The prize trip for three is an amazing package including return flights, 4-star accommodation for 4 nights in downtown L.A., £250 spending money, tickets to see either the L.A. Lakers or Dodgers in action and the chance to enjoy all that Hollywoodoffers!”


Budweiser’s promotional team will be out and about in participating bars and clubs engaging with consumers with a ‘Grab Some Buds’ app game played on tablet or (for maximum impact) a 40” touch screen.  Everyone who has a go has the chance to win an instant bottle of Budweiser as well as entering the online draw to win that amazing trip for three to L.A.


Even if they don’t catch up with the Bud team, consumers can still win.  Every time they buy a bottle of Bud they’ll receive a game card with the opportunity for an instant win of a Budweiser bottle opener plus details on how to enter the online draw for the LA prize.

To stay up-to-date about when and where Budweiser’s ‘Grab Some Buds’ promotion is taking place, keep an eye on


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