Apprentice star Joanna Jarjue set for Digital DNA 2018

Joanna Jarjue Digital DNA

One of the stars of BBC’s The Apprentice series is set to speak at next week’s Digital DNA event in Belfast’s St George’s Market.

Joanna Jarjue, who made it to the last five candidates in the hit programme, will explain how she moved from a digital marketing role – where she worked on behalf of Google – to The Apprentice boardroom to setting up her own woman’s workwear business.

Although Joanna didn’t win investment from Lord Sugar, she is planning to launch her company later this year which will manufacture and retail her own brand.

“Women’s workwear is really neglected,” she said. “They find it hard to find the right clothes which are affordable for all, particularly for millennials which is my target market.”

Digital marketing will be at the heart of the business’s strategy.

“There are so many different digital strategies to consider. You have to make sure you are catering to your audience because it is not a once size fits all and you really need to understand the person you’re selling to.

“My brand will be targeted at millennials so I will be using video, thought leadership and other digital marketing means to get my message out there.”

Joanne is just one of a host of big name experts – including Leo Johnson, Jamie Bartlett, Quinn Buchanan, Rock Jacobs, Dr Liberty Vittert and Dan Kiely – who are set to appear at this year’s event which will also bring together the tech community from across the world.

Held in St. George’s Market from 19 – 20 June, Digital DNA will welcome these and a host of other speakers from some of the world’s biggest companies as well as some of Northern Ireland’s best homegrown tech talent.

They will deliver keynote speeches, take part in panel discussions, workshops and fireside chats to an audience which originates from across the technology sector.

Digital DNA 2018 will showcase Belfast’s prosperous tech sector, covering topics within Marketing, Data, Cyber-security, FinTech, Innovation and DevOps – delivered across an exciting programme of keynotes talks, interactive workshops, panel discussions and a range of exhibitors.

For the first time, Digital DNA will be powered by principal partner PwC, with the firm sharing its global technology experience and professional know-how with the Digital DNA audience.

Other sponsors include Danske Bank, Kainos, Allstate, The Open University, Convergys and Belfast City Council.

Other speakers at Digital DNA include: Noga Tal, Head of Global Strategic Initiatives for Startups at Microsoft; Aoife Caulfield, Emerging Client Solutions UK & Europe at Twitter; Rioch Edwards-Brown, founder of So You Wanna Be in TV; Naomi Timperley, Director at Tech North Advocates; Sarah Hooper, CRM Director at Edit; Mike Barrett, Founder and CEO of Unosquare; Henry Helgeson, Founder and CEO of Cayan; Kieran Flanagan, VP of Marketing at Hubspot.

For tickets go to

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