JAWBOX SMALL BATCH GIN CHECKS IN TO WORLD DUTY FREE 

Jawbox Gerry White
Award-winning Irish gin now available at Belfast City, Stansted and Liverpool sites

The award-winning Jawbox Small Batch Gin has secured a listing with World Duty Free and will provide its gin at George Best Belfast City Airport, London Stansted Airport and John Lennon Liverpool Airport from today.

Jawbox Small Batch Gin, produced in Northern Ireland, launched just two years ago but has already secured a cult following of gin-lovers across the globe. Today’s announcement, which comes just a year after the brand’s first airport listing at Belfast International Airport, will see over 35 million passengers a year have the opportunity to experience its unique character and flavour profile.

The Ards Peninsula, Co. Down is home to both The Jawbox Distillery and the fields where its grain is grown and harvested. A careful selection of botanicals feature in the gin including heather from Black Mountain, a sprawling hill that surrounds the city.

George Best The World Duty Free store at Belfast City Airport will play host to sampling activity allowing travellers to experience The Perfect Swerve, an unpredictable and refreshing pairing of Jawbox Gin and ginger ale, garnished with lime.

Founder of Jawbox Small Batch Gin, Gerry White said, “We’re particularly excited by today’s announcement as airport retail is an incredible platform for a growing brand like ours. Not only will it increase awareness with travellers, supporting our export potential, our presence will also see domestic and international travellers enjoy even more choice.

“We’re looking forward to working with World Duty Free and developing the new partnership into a lasting relationship. To kick-off the activity with sampling, staff training and strong visibility is extremely motivating and we’re very grateful to World Duty Free and the individual representatives at each site.”

The gin category is one of the travel retailer’s outlet’s most popular and Irish gin is emerging as a firm favourite.

Kathryn Kindness, Commercial Manager at World Duty Free said, “At World Duty Free we’re incredibly pro-active in ensuring we have the best offering across all of our categories. Spirits is a particularly exciting category at the moment, with gin at the very heart of that.

“Our gin offering at World Duty Free is unrivalled, providing an incredible array of provenance and style. Irish gin is emerging as one of our most popular categories and given its success to date, its strong brand story and its unique flavour profile, we’re delighted to welcome Jawbox Small Batch Gin to our ever-expanding portfolio of the world’s most-awarded, most-loved gins.”

Using its platform to showcase local produce with domestic travellers and international tourists is also important to George Best Belfast City Airport.

Kathryn Kindness, Commercial Manager at World Duty Free said, “At World Duty Free we’re incredibly pro-active in ensuring we have the best offering across all of our categories. Spirits is a particularly exciting category at the moment, with gin at the very heart of that.“Our gin offering at World Duty Free is unrivalled, providing an incredible array of provenance and style. Irish gin is emerging as one of our most popular categories and given its success to date, its strong brand story and its unique flavour profile, we’re delighted to welcome Jawbox Small Batch Gin to our ever-expanding portfolio of the world’s most-awarded, most-loved gins.”

Joanne Deighan, Commercial Manager at Belfast City Airport, said: “We are thrilled to welcome yet another local brand to the shelves of World Duty Free, to be sold not only in Belfast City Airport but also in London and Liverpool.

“Jawbox Small Batch Gin has become such a popular choice amongst gin lovers and now our passengers can bring a taste of Northern Ireland with them when flying home or flying to visit family or friends. Whilst Belfast City Airport has a primarily domestic route network, we see significant numbers of international passengers arriving in Belfast through hubs such as Amsterdam, London Heathrow and Manchester so it’s really exciting that Jawbox Small Gin will be enjoyed by passengers from all over the world.

“At Belfast City Airport we are huge supporters of local producers and work really hard with our commercial partners to ensure these brands are represented in the airport. We’re really proud of the success of homegrown products such as Jawbox and I’m delighted that World Duty Free will be providing a platform for the Small Batch Gin.”

Jawbox Small Batch Gin will be available at George Best Belfast City, London Stansted and John Lennon Liverpool outlets from 4 April 2018.  World Duty Free RSP: £25 for 70cl. Abv 43%.

Jawbox

For more about Jawbox Small Batch Gin visit jawboxgin.com or @jawboxgin on social. To discover the full gin portfolio at World Duty Free visit uk.worlddutyfree.com.

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