Jawbox Gin has just launched an on-pack promotion that gives UK consumers the opportunity to win one of three trips to the American city of Chicago with $500 spending money included. The special promotion is to celebrate the heritage of one of the brand’s signature serves- the Southside cocktail- which has been speculated to have originated in Chicago during the prohibition period.
In order to enter, consumers will need to pick up one of three bottles which will be carrying a “Win a trip to Chicago” neck tag promotion; Jawbox Small Batch Gin 70cl, Jawbox Pineapple & Ginger 70cl and Jawbox Rhubarb & Ginger 70cl. They will then be directed to the Jawbox website where they can complete their details and enter a unique code from the inside of the neck tag to find out instantly if they have won the exclusive trip to Chicago and $500 spending money.
Jawbox is running the competition in homage to the The Southside cocktail, which can be made with any of the gins in the promotion. Legend has it that the cocktail originated in Chicago when the ‘North Side Mob’ smuggled in a gin that was quite mellow and supposedly pretty good, which worked well served with ginger ale. Al Capone’s gang smuggled in a gin that was much harsher and less palatable. Creating cocktails with it therefore required more ingredients, such as citrus fruit and sugar. The drink concocted apparently became very popular with Al Capone and his associates, and it was christened the Southside.
Gerry White, Founder of Jawbox Small Batch Gin comments on the promotion,
“It’s a huge giveaway for the brand and we are excited to reward our loyal customers and attract new customers with the chance to win one of three exclusive trips to Chicago and spending money too. It is also a great chance for people to try making one of our signature serves at home, which is easily made with any of our gins plus some mint, sugar syrup, lime juice, soda water and ice.”
The promotion has been launched just before the brand’s 4th birthday to celebrate their continued year-on-year growth and will run from February until the end of June 2020.
For more information on Jawbox or the promotion visit https://jawboxgin.com.