~ Tourism Ireland ensures millions of ‘foodies’ will see fabulous footage of Northern Ireland ~
Tourism Ireland’s latest promotion to highlight Northern Ireland and our special Year of Food and Drink is bringing Jamie Oliver’s hugely popular Food Tube channel to film in Fermanagh.
Tourism Ireland has invited two video bloggers from the network to come and film here. The first video was created over the weekend – when chef and broadcaster John Quilter, aka Food Busker, hit the streets of Enniskillen to create a ‘brilliant bacon sandwich’. His video – which is due to go live at the end of May – will feature Pat O’Doherty’s famous Fermanagh Black Bacon and will showcase the beautiful Fermanagh Lakelands and scenic shots of Enniskillen.
Jamie Oliver’s Food Tube is one of YouTube’s most successful food channels, featuring Jamie and a number of his friends and up-and-coming cooking talent. With some 22 million monthly views, it’s a really popular community for food lovers – and a superb platform to showcase Northern Ireland and the wonderful culinary experience on offer here.
The Fermanagh film will be promoted on Food Tube’s social platforms, including Facebook, Instagram and Twitter, using #EnjoyNI. Filming for the second video will take place this week, in Co Antrim. Tourism Ireland worked closely with Tourism NI to agree the locations to feature in both films.
David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “We’re really excited to work with Jamie Oliver’s Food Tube to promote Northern Ireland’s Year of Food and Drink in GB. Our message here in GB is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break. We’re inviting them to come and discover our wonderful food and drink – and also hear the stories of the passionate people who rear, make, cook, distill and serve this superb produce.”
This promotion is just one element of Tourism Ireland’s busy programme of activity throughout 2016 to highlight Northern Ireland’s Year of Food and Drink. A specially created section on Tourism Ireland’s international website, Ireland.com, is also encouraging prospective visitors everywhere to come and “take a bite out of Northern Ireland”.