Bales of refuse derived fuel (RDF) destined for energy recovery will soon be energising the fight against breast cancer, thanks to a bright idea from Barry Donaghy.
ISL Waste Management, of which Barry is Managing Director, is planning to support the Pink Ladies Cancer Support Group and Macmillan Cancer Support by wrapping bales of RDF not in conventional black plastic but in vivid pink … and, for every bale processed, ISL will make a cash donation to the charities.
‘Pink makes an instant statement’, says Barry. ‘The colour is symbolic of the campaign to combat breast cancer and I hope our bright new bales will be a reminder of that battle, encouraging others to give financial support to cancer charities and emotional support to those who find themselves on the cancer journey.’
ISL Waste Management prides itself on being at the cutting-edge of the latest trends in its sector and wanted to bring a similarly innovative touch to its Corporate Social Responsibility.
Barry continues, ‘Since the company was first established until today when we are recognised as one of the biggest operators in waste management service and delivery across Northern Ireland, we have always tried to support charity projects at home and overseas. This year we are pleased and proud to be offering our support to Macmillan and the Pink Ladies.
‘Cancer charities are good causes which have already generated tremendous support within our business. Most of our employees have had family members or friends who have been affected by various types of cancer and, of course, we want to also help raise awareness that, although rare, men can get breast cancer too.’
ISL Waste Management will mark the milestones on its fundraising journey to a target donation of £10,000 by wrapping every 100th bale of RDF destined for energy recovery in vivid pink. Staff will also undertake a range of fundraising projects throughout the year.
Delighted to be selected as a designated charity, Beverley Caldwell, a member of The Pink Ladies Cancer Support Group which this year celebrates its tenth anniversary, said ‘Our charity provides a range of cancer information and support services including a listening ear service that sign posts people to the other support that is available, a bra fitting service, breast and testicular cancer awareness sessions and fundraising in support of key projects undertaken by major cancer charities. The commitment from ISL Waste Management gives Pink Ladies a great birthday boost and will help fund more of this important work.”
Joanne Young, Fundraising Manager, with Macmillan Cancer Support, said, ‘We are delighted to have been nominated as a designated charity for ISL Waste Management and look forward to building great relationships with the staff there. We depend on the generosity of companies and individuals to fund our work helping with the medical, social, emotional and practical needs of those affected by cancer. Every donation helps us in our work to improve the lives of everyone in Northern Ireland living with cancer.”
For more information on the Pink Ladies Cancer Support Group email firstname.lastname@example.org or visit the group’s Facebook page. To find out more about Macmillan Cancer Support visit www.macmillan.org.uk or if you wish to get involved contact Joanne on 077 7928 9179, or email email@example.com.