There’s a well known saying “you can’t buy happiness but you can buy ice cream, and that’s kind of the same thing” and some studies have indicated that eating ice cream really does make you happy, affecting the human brain in the same way as listening to music or winning money does.
In celebration of summer, much-loved Northern Ireland ice cream brand, Morelli’s, recently hit local streets and beaches to find out what the sweet treat means to people of all ages and from different walks of life, what memories it evokes and if it really does create happiness.
The heartwarming outcome suggests that not only is ice cream a delicious treat that we all enjoy, but it also captures emotions and experiences. Feelings of happiness are combined with fond memories and nostalgia, from first dates to a day at the beach and time spent with grandchildren.
Sales and Marketing Manager for the family-owned brand, Daniela Morelli said “Summer definitely means ice cream and it was great to talk to people who see it as so much more than just a delicious treat. At Morelli’s we have ice cream running through our veins and to know so many other people have an emotional connection with it too, is lovely.”