Do you have a gaming website? Well, you probably do since you clicked on this article. Or maybe you want to create one but don’t know where to start. Well, we’ve got you covered in today’s topic.
We’ll discuss everything you need to know about this year’s trends and technologies that can make your gaming website compete with top of the line contenders like IGN, GameSpot, and many more.
Know Your Target Audience
While there are numerous gaming websites, they aren’t all equal, and they shouldn’t be. Each one tackles different subject matters or offers a slew of options for the type of gamer that they’re catering to. Gaming has grown into numerous niches and it’s up to you to figure out who’s your most precious target.
Sure, being a general gaming news site is good enough, but specializing yourself on, let’s say, FPS or racing games over everything else will net you more success because people who enjoy those genres will have a tendency to ditch other sites and come to yours.
Give Out Perks
If you’re building a new gaming website or if you want some rebranding, then it might be high time to offer your users some perks. Maybe let them place bets on their favorite tournaments or simply offer them cut prices within your shop. Either way, you can implement numerous perks and save time with Spring BME, so you won’t have to bother yourself with more web development time than needed.
Create Video Content
Video didn’t only kill the radio star, it absolutely killed it in the online medium ever since YouTube and other similar websites have appeared. Whether you’re hosting your videos on your own website or on video sharing sites and then embedding the videos on your own, skimping on visual content simply isn’t an option in the 2020s.
People are constantly bombarded with information every single day, so making short, easy to digest videos is a great alternative to teasing a much larger article for instance. Or you could make your own miniseries of infotainment videos such as you’ve probably seen on the Game Theory channel for example.
Know Your SEO
Video content might be important but optimizing your website for search engines is a must. Otherwise, you’ll have to overspend on inorganic marketing budget, which can be quite painful for websites that are just starting out.
We recommend looking up SEO courses, tools like AHrefs and SEMrush, and hiring a team of talented SEO connoisseurs. And, of course, you’ll need to keep up with all the Google updates and what they change or bring new to the table. Sure, it’s hard, but it will be worth it once you finally get to reach a decent amount of organic traffic.
Get in on the Influencer Market
Love them or hate them, influencers bring a lot of traffic to websites and businesses. If your budget allows you to hire a big name within the gaming industry to advertise your website, then by all means do it. Don’t think about it too much and just do it.
Of course, it’s important to get a figure that is loved by your specific gaming community. Not all influencers are equal and not all of them will attract the same likeminded people. So be careful when choosing which person you’ll associate your brand with.
You can’t have a website today and not optimize it for mobile. That would be crazy. Instead, we recommend focusing more on mobile as many people prefer to read articles while they’re commuting for work or school.
While you’re at it, you might even want to develop your own app so you can send out personalized notifications to your users. Doing so will also increase engagement in the long run as long as you offer them content that corresponds to their intent. With that said, we wish you good luck optimizing your gaming website!