Social media has an undisputedly profound effect on the way we live and communicate with each other in this day and age. It is also an excellent way for businesses communicate with and gain new customers. If you are looking to expand your social media reach, you are one of many. The average person spends about 40 minutes a day on social media, and those numbers are increasing. Brands and businesses are posting more and more on social media, but many do not know how to utilise social media in an effective way. One of the better ways to use social media, especially Twitter, is by using a growth service like Twesocial to take over your account and engage with users on your behalf, you can learn more about Twesocial here. There are many other ways you can better your content on social media. You can do this by following these simple steps.
Make Use of Hashtags
When making use of social media, hashtags are incredibly important. You must use this as a tool to improve the reach of your posts and it is one of, if not the most effective ways to get your posts seen. Essentially, what hashtags do is make your post searchable. Other users can search the hashtags you have used and find your posts, and other posts that have the hashtags. You can make great use of hashtags by using hashtags that are popular at the time, or you could make your own hashtags that are specific to your account and the content you post. These can be incredibly helpful in growing your account and getting more people to see your posts.
Post at the Right Times
It is very important to post at the right times. Your audience are the post important people for the success of your social media, so it is important to know when your audience is most active. If your target audience is in a different time zone, then you must make sure you post in the best times according to their time zone. You can use the tools that are provided by Instagram to ensure you are posting at the best times possible such as your interaction statistics and when they normally drop off. Most people don’t have time to be on their phones all day, so it is incredibly important to catch your followers at a time when they are active on social media. If you post too early or too late, you will miss that sweet spot and your post will drown in other, more time conscious posts.
Post Content that will Stay Current
It is important to post content that your followers can relate to and understand. It is therefore also important to keep up with news and what is happening with current affairs in general. When posting content it can be helpful to make use of current affairs to boost your posts. This can be news on a social media star, or a celebrity that you can incorporate into your posts to keep your posts relevant and up to date with what people are talking about. People on social media love keeping up to date with all the latest gossip and all the jokes around it. By keeping your content relevant and current, you ensure that your followers will stay engaged and continue to enjoy your content whilst also reaching more people.
Understand the Algorithms
By doing some research to understand the various algorithms for different social media platforms, you put yourself ahead in the sense that you will have a better understanding of how the actual app advertises content and what is important to look out for. For example, on Instagram, there are four ways of interacting with a basic grid post and each form of interaction is more valuable than the last. For Instagram, the least important is getting like, the comments are slightly more important, then sharing a post, and finally, saving a post in what will get a post boosted the most. The algorithms tend to favour the feature that gets used the least as its more valuable resource for boosting posts.
Engage with Your Followers
You can’t just post your regular content and think that will be enough for your posts to do well. You need to create an excitement about your account by interacting with other users. You can do this by searching a hashtag that is relevant to your account, finding someone else’s post and commenting on that, or replying to someone who commented on one of your posts, or replying to someone else’s story or any other feature the app might have. It is important to make use of interaction on social media as it allows your followers to feel seen and relevant, and is a great way to increase your followers.