If you’re not familiar with SEO, it stands for Search Engine Optimization. The term refers to the strategies that webmasters and content creators use to rank higher in search engine results pages (SERPs).
In short, Google, Yahoo and Bing use a search algorithm to determine which websites are ranked highest for certain search terms. When you search for something in Google like “best SaaS app” they give you results that they think will be most relevant to what you’re looking for. This process determines the listings on the first page or two of SERPs (this changes with time).
When a website is “optimized” for better search engine results, it means that the content on that site is structured and arranged in such a way as to appear more relevant and important than other websites. Google will find you more relevant content when you search for something, and ranking websites higher means that they will appear higher in the SERPs.
The SEO industry has grown exponentially over the years. So much so, in fact, that the job of a freelance SEO consultant can be very lucrative.
Leading Freelance SEO Consultant Daniel Foley says running a marketing agency for the past 15 years, and I can tell you first hand that SEO is not dead.
Instead, it’s more alive than ever. Businesses all over the world are going online and redesigning their websites, which is why SEO strategy still matters. If you want to stay competitive in this business environment, then you have to invest time and energy into your online presence. That’s why it’s important to be proactive with your SEO optimization efforts.
Unfortunately, many businesses ignore SEO as a strategy completely. I talked to owners and managers of different companies, and I can tell you that some of them regret spending zero pounds on their online presence. A lot of them don’t know about the importance of online reputation management. They tend to fix their website issues instead of improving the overall user experience.
This eventually leads to brand damage, lost customers, and increased expenses in the future. The longer you wait, the harder it will be to recover from an SEO collapse.
That’s why you need to get started with SEO as soon as possible if you don’t want your business suffer from its consequences later on. Here are 4 SEO mistakes that are costing thousands of brands hundreds of millions of dollars. You can easily avoid those issues with a smart online marketing campaign.
- Choosing an outdated CMS platform
I’ve seen too many clients who chose a CMS platform that is too old, out-of-date, and hasn’t been refreshed since 2009. They usually choose WordPress for their site, which costs them thousands of dollars in maintenance fees. If you don’t update the CMS system regularly, then every hacker will find a way to exploit it in order to recruit your visitors or hack your website.
If you’re not careful with your CMS, then you might as well regret your decision. You should stick with a platform that is flexible, stable, and has a real traffic value. I recommend starting with an open-source CMS like Joomla or Drupal.
- Ignoring mobile optimization
Mobile optimization is another issue that most businesses ignore completely. There was a point when Google started penalizing websites for poor mobile usability practices. If you have a website that’s not optimized for mobile users, then Google might as well ban your website from search results.
When mobile users are relying on a brand’s content, they need to be able to reach it fast and easily. With a broken mobile site, they have to wait for the page to load or abandon the site completely. That can eventually lead to negative internet reputation. That’s why you should place the emphasis on your website’s mobile optimization strategy if you want people to visit your site.
- Ignoring web analytics
If you don’t have web analytics set up on your website, then you’re missing out on crucial data that can increase conversions by 3 times as much.