Calling local groups, clubs and non-profit organisations in Northern Ireland to enter the Hovis® Live Good Local Challenge – the closing date for applications is 25th May 2018.

Would you like to see your local club, group or non-profit organisation win £3,000 and in the process continue to help your local community to ‘Live Good’? Then why not nominate your favourite group or organisation for the Hovis Live Good Local Challenge 2018 by logging on to hovislivegood.com to submit your entry and find out more about the terms and conditions.

Trevor McCrum, Commercial Director, Hovis® Ireland, explains what the challenge is all about and importantly how people can get involved:

“Hovis® has been baking bread in Northern Ireland daily for 25 years, so we know the benefits of being part of a strong community. The Hovis® Live Good™ range was launched in February 2017, developed by our Innovation Team in Belfast. The range has the best of both worlds – all the texture, flavour and goodness* of Hovis® bread but contains from 59 calories per slice and is high in Vitamin D.  Hovis® Live Good™ is more than a bread, it’s a lifestyle choice. Hovis® wants to encourage their Live Good™ consumers to look on the bright side of life, so they can enjoy more and Live Good whilst supporting their local club or group.

“We’re asking authorised members to nominate a group, club or non-profit organisation. The judging panel will review each application and judge it on three key areas: inclusivity, community and ‘Live Good’Ness’.  It is a simple application process that can be completed online at hovislivegood.com.  There are a few conditions around entry.  The group, club or non-profit organisation must be based in Northern Ireland. Applicants must be over 18 and a member of the club. Entry forms must be received before the closing date of 25th May 2018”.

Once the Hovis® team has received the applications, a panel which includes an external independent judge will assess and rank every entry according to the following criteria: inclusivity, community and Live Good’Ness.

The judging panel will then select the three highest scoring entries.  These three finalists will automatically win £1,000 each, to spend on the projects they have highlighted in their application.  The finalists will then make a short video explaining what they want to spend the £3,000 prize money on.  At that point, the general public will be invited to vote for their favourite video online.  The winning entry will be announced in July and the winning group will receive an additional £2,000.”

Trevor adds: “The Hovis® Live Good™ Local Challenge is about supporting communities and encouraging individuals who are making a real difference to the fabric of our society to continue to do so.  We know that for a lot of groups, clubs and non-profit organisations it can be difficult to secure much needed funding and grants. A sum of £1,000 or indeed £3,000 could make a massive difference in terms of allowing a project to be delivered. A cash injection of this level could really help and we are keen to support those groups that work hard to improve lives, often with tight resources, from all parts of the community in Northern Ireland.”

Television presenter and independent judge Sarah Travers encourages nominations:

“We all have organisations or clubs or societies that are close to our heart for a wide variety of reasons.  We know people who volunteer and give their time selflessly to help others.  Sometimes it is good for these individuals to realise that other people recognise and value the contribution that they are making.

“By nominating a group, club or non-profit organisation for the Hovis® Live Good Local Challenge 2018, you are showing that you care about what they do and that you appreciate the positive impact they have on the wider community.  So take ten minutes and place a nomination.  Three finalists will be announced on 4th June 2018 each winning £1,000. The excitement will continue as finalists get set to produce a video and have the opportunity to win additional funds to help them continue their good work.”

The Hovis® Live Good™ Local Challenge is supported by a dynamic marketing programme including radio, outdoor, digital and in store activity.


You need to fill out an application form available online at hovislivegood.com before 25th May 2018 where you can find full terms and conditions.

TERMS AND CONDITIONS (Hovis® Live Good™ Local Challenge 2018)

  • Must be NI resident age 18 + & authorised member of club or group to nominate.
  • Club or group must be not for profit  & based in NI.
  • Nomination form at hovislivegood.com.
  • Closing date for nominations: 25.05.18.
  • Only first nomination for a club or group will be considered.
  • 3 X finalists will be selected on basis of inclusivity, community and “LIVE GOOD’ness with 1 X winner selected by public vote.
  • Finalists will be required to submit a short video.
  • Finalists will win £1, 000 and the winner will win an extra £2000 to be used for purposes set out in the nomination form.
  • T& C’s apply – see hovislivegood.com
  • * Vitamin D contributes to the maintenance of normal bones and teeth.

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