On 5th March Lidl and Heidi Klum will launch the third ‘esmara by Heidi Klum’ collection, #LETSDENIM, in 38 stores across Northern Ireland
After the launch of two successful fashion collections in 2017, Lidl and Heidi Klum will turn their focus to delivering stylish classics for women. After using New York as the inspiration behind her first collection, Heidi turned to sunny Los Angeles, her “second home,” to guide her vision for her forthcoming Lidl denim line.
The #LETSDENIM range showcases true Southern Californian style with modern denim cuts from Malibu, bright colours from Venice and elegant basics from Hollywood. “I’ve always been a big fan of denim. You can combine it with almost anything: sometimes it is casual, sometimes it is chic. The #LETSDENIM collection reflects this versatility and can be tailored to anyone’s personal style, and for any occasion,” says Heidi Klum.
Denim: The versatile closet must-have
Denim trends have cycled in and out through the decades, with many pieces now being considered wardrobe must-haves by top fashion influencers everywhere. Heidi’s goal behind the #LETSDENIM range is to bring an array of affordable and fun denim staples to fashionistas around the globe. To truly position Lidl as a fashion destination, Heidi has also designed sweaters in bright colors and high tops with metallic accents to complement the denim. The range truly reflects Heidi’s zest for life and Lidl’s fun in fashion.
The #LETSDENIM collection will be available at Lidl’s 38 stores across Northern Ireland from Monday 5th March, as part of Lidl’s ‘Fashion Week’. The range will include women’s clothing (in sizes 8 to 18) and shoes (in sizes 4 to 7).
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