Northern Ireland’s much-loved home-grown coffee brand, Ground Espresso Bars, are pleased to announce their partnership with local Children’s book series The Weatherbies for a special back-to-school collaboration across 12 of their NI stores designed to encourage children and families to learn more about climate change and the importance of looking after our planet in a fun, engaging way.
The partnership brings together two locally loved brands with a shared interest in inspiring positive choices for the future. For two weeks only, Ground Espresso Bars and The Weatherbies are helping to make conversations about climate change accessible, engaging and relevant to children as they return to school through a series of interactive story books, fun weather-based characters, chances to win exciting prizes and generating an extra splash of colour throughout the stores.
For Ground Espresso Bars, the partnership reflects the brand’s ongoing commitment to making a positive contribution to the communities it serves, with many key recycling initiatives running across their stores. Ground Espresso Bars runs a coffee ground scheme where all used coffee grounds are bagged up for customers to take for free and use in their garden as a nutrient-rich compost! Furthermore, customers are offered a 50p discount when they bring in their own cup to encourage reusable takeaway containers and reduce waste.
Darren Gardiner of Ground Espresso Bars commented;
We’re absolutely delighted to be collaborating with The Weatherbies and helping to bring their books and characters to more families across Northern Ireland.
Ground has always been about much more than great coffee. Our stores are part of the communities we serve, and we love being involved in initiatives that can have a positive impact, particularly when they engage and educate children in such a fun and accessible way.
The Weatherbies is a fantastic local brand, and we really admire the creativity behind the characters and the way important messages such as recycling and looking after our environment are introduced to young children.
Yvonne Fleming of The Weatherbies said;
I’m delighted to be partnering up with Ground Espresso Bars for this collaboration. Ground Espresso Bars eco values are aligned with the Weatherbies, so it was a natural fit for us to work together. We collectively aim to inspire others across all age groups to do their bit to create a better environment too. We hope to see you all in Ground Espresso Bar’s across Northern Ireland for the next two weeks, taking part in our competitions and enjoying our stories and fun characters.
For more information on The Weatherbies
For more information on Ground Espresso Bars
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