Love Belfast: GAME brings first BELONG™ gaming arena to Northern Ireland

EDITORIAL USE ONLY Gamers play at ÔBELONGÕ, a new gaming experience at the recently opened GAME store in Soho, London. PRESS ASSOCIATION Photo. Picture date: Thursday December 15, 2016. The dedicated zones will also have themed nights, tournaments and tech launches to bring gamers together. Photo credit should read: John Nguyen/PA Wire

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GAME has opened its first BELONG™ arena in Northern Ireland, bringing local competitive video gaming to the Craigavon store and providing a cutting-edge, dedicated space for gamers to play with friends, compete in tournaments, enjoy gaming nights and celebrate new games.

The state-of-the-art facility, located in the GAME store in Rushmere Shopping Centre, boasts an array of the very latest tech; including consoles, VR headsets and high-tech gaming PCs. Alongside themed gaming nights each week, high octane tournaments and special events throughout the year, BELONG Craigavon will mark the most advanced setting for Northern Irish video game fans – both young and old – to meet, play and hang out.

GAME Craigavon has also partnered with Northern Ireland Football League Premiership team Glenavon FC for the launch, opening a GAME Community Room at Mourneview Park for fans to enjoy the latest games free of charge.

Eddie Drury, Director at Glenavon FC, said: “BELONG will bring our fans the perfect outlet to perfect their skills while socialising with friends and enjoying new tech. We’re delighted to be partnering with GAME for their first outlet in Northern Ireland.

GAME – which already is a major player in the UK esports industry through its subsidiary Multiplay and flagship gaming event, Insomnia – launched BELONG in late 2016. It aims to support competitive gaming at a grassroots level with 12 arenas now open at locations around the UK including London, Bristol, Manchester, Portsmouth and Gateshead. The competitive gaming (or ‘esports’) industry is growing quickly, with 6.5 million people in the UK participating every year and many more spectating, and BELONG provides a dedicated space in town centres for fans to come together.

The Craigavon arena will be recruiting for the Craigavon Kestrels, with local players of all levels encouraged to get involved with the tribe and help build their local gaming community.

Paul Mulholland, BELONG Manager at GAME Craigavon said

“Following the enormous success of BELONG since it was launched, it’s fantastic that it’s coming to Northern Ireland. The rise in tech over the past couple of years has only been matched by the rise in esports. BELONG seamlessly brings them together in a perfect gaming environment for our community.”

Prices at BELONG Craigavon range from £3 for an hours gaming to a full day costing £25, players can try out the latest VR headsets for £5 for 10 mins, with the cost being deducted from the price of the headset if it’s then purchased.

BELONG Craigavon is also available for event hires, acting as a perfect venue for anything from birthday celebrations to work parties, with a number of special events taking place during school holidays.

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