~ Premium dried fruit and nut snack company launches its No Added Sugar ‘Smart & Hearty’ range ~

Forest Feast, the premium dried fruit and nut snack company, has launched its new Smart & Hearty range, a contemporary selection of 10 traditional and exotic dried fruit snacks with a strong emphasis on No Added Sugar.

Bringing an extra dimension to the fantastic flavours its known for has always set Forest Feast apart. This innovative approach married with direct consumer feedback led to the creation of Smart & Hearty. The Smart & Hearty range features Sun Ripened Exotics such as Goji Berries, Cherries, Mango, Pineapple, Banana and Golden Berries to snack sized family favourites such as Apricots, Figs, Prunes and Dates.

The Smart & Hearty range is offered as a new option in response to consumer trends regarding health concerns about sugar intake. Each dried fruit product contains no added sugars including syrups or juices and have been independently checked and verified to meet the no added sugar specifications. The vibrant pack design carries a ‘Smart & Hearty’ logo which immediately conveys a message of eating smart and being healthy.

Explaining the rationale behind the creation of the Smart & Hearty range, Ann Woods, Product Development Manager at Forest Feast said: “Research shows that consumption of too many Free Sugars (syrups, honey and juice) is directly linked to a number of health issues including cardiovascular disease, obesity, Type 2 Diabetes and Tooth Decay and consumers currently enjoy more than double the previous 10% of overall calorie intake limit. As a result, the Smart & Hearty range was developed containing no added sugar, syrup or juice, giving consumer more choice and the same great taste they expect from Forest Feast.”

“At Forest Feast, we take pride in being highly innovative and leading the way with great tasting and high quality snack products. With Smart & Hearty we set out to create a fantastic tasting product that provides a new choice for today’s more health conscious consumer – the feedback has been excellent so far so we believe we met that challenge!” Ann added.

The new Smart & Hearty range is available in convenient small packaging that makes it easier than ever to pack a perfect on-the-go snack that is nutritious and tastes great. The packaging also features extended nutritional content on pack, highlighting the vitamin, mineral and nutritional profile of each product.

Smart & Hearty has a RRPs of £1.99 and is available online and from leading retailers nationwide.  For more information and recipe suggestions, visit www.forestfeast.com or find Forest Feast on Facebook, Snapchat and Twitter.