The Color Run presented by Dulux comes to Belfast on August 24
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The Color Run presented by Dulux will take place in Belfast’s Titanic Quarter this August and entries open to the public are now open. The Color Run has a reputation as the world’s happiest and most colourful 5km run and Belfast is one of only four cities scheduled to host the event in the UK this year.
Runners of all shapes, sizes and speeds will start wearing white clothing that will be a blank canvas for the kaleidoscope of colours they will encounter around the course. At each kilometre a different colour of powder is thrown in the air with the runners becoming a constantly evolving artwork. At the end of the course runners will be greeted by the Colour Festival where the air is filled with music and stunning coloured powder throws creating a vibrant party atmosphere.
The Color Run is the ultimate celebration of the positive effects colour can have and Dulux, the colour experts, are keen to share this uplifting feeling with the nation.
Jenny Hall, Dulux Marketing Controller said, “As part of our global mission to add colour to people’s lives, we are delighted to be presenting The Color Run in the UK. We feel passionately about the positive impact colour can have, both physically and emotionally. We’re proud to be involved and are looking forward to announcing new events soon, delivering more colour transformations across the UK.”
The Color Run presented by Dulux will take place in Belfast on 24 August. Entries are available at www.thecolorrun.co.uk
Stand Up To Cancer, the fundraising event from Cancer Research UK and Channel 4, is the official charity campaign for The Color Run. Runners will be encouraged to raise money to accelerate cancer research and help bring forward the day when all cancers are cured. For more information visit: www.standuptocancer.org.uk
The Color Run celebrates healthiness, happiness, individuality, and giving back to the community. Founder, Travis Snyder, was inspired by the Indian Holi Festival, and decided to combine the idea with a 5km running experience. From the first event in the Unites States in January 2012 The Color Run has since spread across the globe leaving a trail of coloured powder and happy runners.
“Color Runners” vary in demographics and reasons for running. With no winners or official times, The Color Run caters to anyone – two year olds to 80 year olds, first time runners to professional athletes. Over 60% of Color Runners are first-time 5k runners and participate as a celebration of their healthy living accomplishments. Others participate to honour loved ones who have passed or are fighting diseases. More run for love, and The Color Run event has sparked approximately 10 marriage proposals and one wedding.
To see other Color Run events visit: http://www.youtube.com/user/thecolorrun
For event updates, new venues and talent announcements find us on www.facebook.com/thecolorrunuk