Influential Dutch journalist Rene van der Meer and photographer Ruud Jan Pos jetted into Belfast at the weekend to report on the city’s pulsating nightlife and flourishing music scene.
Representing leading up-market Amsterdam daily newspaper, Het Parool, the Dutch pair’s city break kicked off with a visit to the Oh Yeah Music Centre.
The centre showcases Belfast’s rich musical heritage and is also a creative hub for nurturing Northern Ireland’s up-and-coming talent.
Rene and Ruud also took a walk up on Cyprus Avenue while exploring the Mystic of the East Van Morrison Trail. The music legend performed two 70th birthday concerts on the street in August.
Titanic Quarter, The MAC, pubs and clubs in the Cathedral Quarter, and literary and walking trails in east Belfast were also on the visitors’ itinerary.
Working in conjunction with Tourism Ireland’s Amsterdam office, the Belfast break was organised by Tourism NI’s Media Visits team, one of 15 Dutch media visits delivered in 2015.
Tourism NI’s Marketing Director, Naomi Waite, said: “Visits such as these are vital to Northern Ireland tourism as they give us a fantastic opportunity to showcase the vibrancy of our capital and its rich musical heritage.
“Belfast really delivers the optimum weekend break. Compact and concentrated, it offers a wide range of things to do and see, good food, great music and world-class visitor attractions. Activity options also include urban cycle trails, mountain biking and hill walking.
“I am sure we can look forward to really positive coverage of our city, pointing out to Dutch audiences that Belfast is only 90 minutes from Schiphol Airport. Dutch travellers can easily get here with EasyJet into Belfast International or into George Best Belfast City with KLM.”
Visitors to Northern Ireland from The Netherlands are on the increase, driven by a destination PR programme delivered by Tourism Northern Ireland and ongoing Tourism Ireland marketing campaigns.