BELFAST has just become home to the first standalone store in Northern Ireland for iconic footwear and clothing label, Dr. Martens.
The 1350 sq ft retail outlet’s arrival on Corn Market in Belfast opened in June and follows recent openings in Newcastle, Portsmouth and Milton Keynes. Alongside a soon-to-open Aberdeen store, expansion into Northern Ireland takes Dr. Martens’ UK rollout programme to 20 stores.
Amy Nelson, UK retail marketing manager at Dr. Martens, said: “Dr. Martens is a brand that celebrates individuality, self-expression and music heritage – from first time wearers to those who have been with the brand forever, our customers are the authentic characters that stand for something.
“Belfast is a vibrant city with great music so we’re looking forward to making our mark here and getting involved within the fashion scene. It is also a city with a strong manufacturing history, which reflects our passion for hand-crafted production; we’re very excited to be here.”
The store features the full range of footwear, clothing and accessories from Dr. Martens current SS14 range, including its new kids ranges, with AW14 season due to launch later this summer.
ABOUT DR. MARTENS
Throughout Dr. Martens history, the brand has been adopted and subverted by countless rebellious characters, subcultures and tribes. These are the people who stand out from the crowd in their own unique way and for many, their journey of self-expression has always been accompanied by a pair of Doc’s. Dr. Martens celebrates these free-thinking individuals – from first time wearers to those who have been with the brand forever. These are the authentic characters that stand for something.
Dr. Martens air-cushioned sole, designed by German inventor, Dr. Klaus Maertens, was engineered primarily to meet the specific need of providing additional support and comfort for his broken foot.
The Dr. Martens boot, manufactured by R Griggs and Co, British boot makers, with its trademark yellow stitch, grooved sole and heel-loop, was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.
A specific range of “Made In England” products are still manufactured in the Cobbs Lane factory, Wollaston, England which has been making footwear for the Griggs family since 1901. It is the home of the original Dr. Martens boot and within this small factory works a close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.
This is the factory where it all began; where the first pair of Dr. Martens boots rolled off the production line on April 1st, 1960. The manufacturing process has been fine-tuned and perfected ever since – from the cutting of the leather hides to the heat-sealing with a blade of fire that welds the air-cushioned sole to the upper.