Digital rental portal proves the ‘The Ultimate Pitch’ in Belfast

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Winner of the local heat will progress to Go Succeed: The Ultimate Pitch Final

The female entrepreneur behind a digital property rental portal has taken the top prize in the Belfast heat of Go Succeed: The Ultimate Pitch.

Donnamarie Robertson of Landlord and Tenant Protection secured £1,000 investment for her business, and a place in the regional Ultimate Pitch Final next month where she’ll be in with the chance of an additional £5,000.

Pictured following the Belfast heat of Go Succeed: The Ultimate Pitch, from left: Impact Award winner Samridhi Saini of FolkDeep; Rising Star Award winner Michael Bezborodov of Amnis AI; Inclusive Entrepreneurship Award Alex Campbell of Happy Out Coffee; and overall winner Donnamarie Robertson of Landlord and Tenant Protection

The competition is organised by the government-backed enterprise support service Go Succeed.

Donnamarie wowed judges with her business that provides a digital platform for landlords, agents, and tenants to deliver an easy online solution for the letting process, handling everything from property ads to tenancy agreements.

She was among ten entrepreneurs to pitch at the local Ultimate Pitch heat at the Innovation Factory, with others including Michael Bezborodov of Amnis AI, an AI system that prevents pharmacy errors, who was awarded the local Rising Star award.

Meanwhile, Samridhi Saini of FolkDeep, a creative space that blends digital innovation with traditional arts, won the local Impact award, while Alex Campbell, of LGBTQ+ friendly Happy Out Coffee took home the Inclusive Entrepreneurship award. 

Cllr Ian McLaughlin, Chair of Belfast City Council’s City Growth and Regeneration Committee said:

“The Belfast heat of Go Succeed: The Ultimate Pitch has rightly showcased the incredible breadth and diversity of entrepreneurial talent in this city.

“Many congratulations to all the finalists on what was an exceptional line up of informative and entertaining pitches.

”We wish Donnamarie the very best for the regional final in November, and look forward to see continued growth and flourishing business success for all those that entered.”

Heat winners from each of Northern Ireland’s 11 councils will progress to The Ultimate Pitch regional final in Seamus Heaney HomePlace in Bellaghy, Co. Derry on 19th November.

The overall winner at the regional final will receive the Go Succeed Ultimate Pitch Award, £5,000 investment, and a prize package including a photography session supplied by Brian Thompson Photography, podcast recording session supplied by Attention X Studio NI, membership of Toastmasters, and a media training session supplied by LK Communications.

Winners of sub-categories at the regional final, which include the Go Succeed Impact Award for the best social enterprise, the Go Succeed Inclusive Entrepreneurship Award, and the Go Succeed Rising Star Award for the most inspiring 16–25-year-old entrepreneur, will also receive £1,500 towards their business idea.

Meanwhile, members of the public will have the opportunity to vote for their favourite regional finalist to win the People’s Choice Award, sponsored by Ardmore Group, with the winner also receiving a £1,500 cash prize.

Go Succeed (www.go-succeed.com) is funded by the UK Government and delivered by Northern Ireland’s 11 councils. The service supports entrepreneurs, new starts and existing businesses with easy-to-access advice and support – including mentoring, masterclasses, peer networks, access to grant funding and business planning – at every stage of their growth journey.


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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