Digital DNA

Digital DNA

Belfast born Digital DNA announced today ambitious growth plans for 2018, with a newly appointed management team taking the reigns of the company behind Ireland’s leading business and technology event.

The most recent Digital DNA event, held in St George’s Market in June 2017, is estimated to have contributed over £2M to the local economy and attracted the highest ever number of delegates, with over 800 individuals coming from outside of Northern Ireland. The company is set to build on this success with ambitious plans for further recruitment and expansion into new markets.

Gareth Quinn, Founder of Digital DNA discussed the latest plans for the company: “We have been on an incredible journey since 2013, when an idea to bring technology and business together in a unique setting in Belfast sparked the first ever Digital DNA event and the formation of Digital DNA as the company behind it.

“I never could have imagined that this would result in the employment of seven full time staff who run a fantastic portfolio of events across the year, attracting thousands of participants and creating an incredible community of people across the world. This is very much testament to the passion and drive of the entire team to move Digital DNA forward.

“As with any successful business, there comes a point where investment is needed to take the organisation to the next level and that was the key driver behind the appointment of an outstanding new senior leadership team – whose focus will be on rolling out the next exciting phase in Digital DNA’s growth journey.

“Alongside retaining an active senior strategic role in Digital DNA, their appointment will also enable me to pursue other opportunities within the expanding tech scene in Northern Ireland. I am keen to leverage the relationships and knowledge that I have built over the past few years to help develop some of our globally competing and high potential tech companies”

Digital DNA’s new Commercial Director, Simon Bailie, will lead on the implementation of a new strategy that focuses on international opportunities, alongside the continued growth of Digital DNA in Northern Ireland. The new senior management team also comprises Mark Duffin as Operations Director bringing a wealth of knowledge and skills in events and business development and Matthew O’Connor as Head of Marketing who has been a key architect of Digital DNA’s evolution.

Mr Bailie commented:

“Alongside the implementation of a new international strategy, we will focus on continuing to grow the Digital DNA team and will create at least three new roles in the next six months. We will also further develop Digital DNA’s reputation as a key event in the global tech calendar.”

Renowned for it’s flagship business and technology event held annually in Belfast, Digital DNA equips businesses with the skills, knowledge and understanding to implement cutting edge digital technology into their operations.

Digital DNA’s next event – Digital DNA Tourism – will be hosted in the iconic Ulster Transport Museum on 20 November.  For more information, visit

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