– Digital DNA and Tourism NI’s Tourism event heads to Titanic Belfast next Thursday

On Thursday 24th November, Belfast will play host to a major digital tourism event aimed at helping Northern Ireland’s attractions, hoteliers, tour operators, restaurateurs and publicans to raise their profile among local and international tourists around the world by embracing digital technology. The Tourism event, created by Digital DNA and Tourism NI, takes place at Titanic Belfast.

Only a handful of tickets remain for the event, which will bring some of the world’s leading tourism, hospitality and technology experts to Northern Ireland to help inspire local businesses to embrace digital to fuel their growth locally and internationally.

Speakers from Tripadvisor, Tourism NI and South West Wales Tourism Partnership will join digital travel influencers like Darragh Doyle to show local businesses businesses how to grow their profile around the world.

Digital DNA Tourism is a creation of Digital DNA and is presented in partnership with Tourism NI. The tourism event is the latest in a series of engaging and inspiring digital events from the Digital DNA team, who brought over 1,000 delegates to St George’s Market for the annual Digital DNA business and technology event in the summer.

Digital DNA founder and Managing Director Gareth Quinn said: “Digital DNA Tourism is now in its third year and with every event we have the same simple aim – to make our attractions, accommodation providers, restaurants, pubs and bars famous the world over by helping business owners understand how they can use digital technology for growth. With the expenditure for tourism in Northern Ireland increasing 4% in 2016 to 778M (DfE, 2016), Tourism & Hospitality is growing year on year and Digital is now an integral part of this growth.

“I led a trade mission to San Francisco earlier this year and I’ve seen firsthand how popular ‘Brand Northern Ireland’ is right now and Digital Tourism is designed to help our local business owners capitalise on that popularity by positioning them for growth both locally and around the world. It’s a vision that’s shared by Tourism NI and it’s great to to have their support once again for this year’s event.”

Tourism NI Chief Executive John McGrillen, added: “Tourism NI, like Digital DNA, aims to inspire businesses across Northern Ireland to embrace digital technologies in a bid to fuel growth both locally and internationally. In recent years there has been a seismic shift within the travel and tourism industry, involving the move from traditional marketing mediums to digital and social media platforms. This is the new international tourism marketplace and it is where the whole industry needs to be if it is to grow.

For more information on the event and to buy tickets, visit