SEO requirements keep changing and it is hard to keep up with the latest developments. But if you want your Google rankings to go higher to the top of the list, you have to be in the know. Well optimised sites get more traffic over time and it means more sales and leads. Without SEO, searchers will not be able to find your site and all your hard work will be for nothing. You can search for Websites That Sell SEO Services and choose the best SEO Gold Coast.
Most Important Seo Ranking Factors
- A secure and accessible website
- Page speed
- Mobile friendliness
- Domain age, URL and authority
- Optimised content
- Technical SEO
- User experience
- Social signals
- Real business information
How To Rank Higher On Google?
A large number of people wonder how Google rankings work. Before getting into the actual search engine ranking factors, let’s answer some of the basic questions most people have about SEO
What Is Ranking In Seo?
SEO stands for Search Engine Optimisation it means making the web pages more likely to get ranked on a search engine . To be honest at this point it really means Google. In SEO, ranking refers to the position of your content on the search engine results pages. Number 1 ranking means that when people are searching for a particular term, your webpage is the first result. Appearing in the top 3 results is excellent as your quick through rates skyrocket the closer you get to rank 1.
Appearing on the first page within the top 10 results is also useful. That is because 95% of people never make it past the first page.
What Google Looks For In Seo?
Google’s stated purpose is to organise the world’s information and make it universally useful and accessible. To deliver relevant search results is a huge part of that.
How Google Works?
- Google spiders crawl the web by visiting web pages.
- They add optimised pages to their index and catalogue them.
- When people search, Google shows best results based on the search terms.
Google search bots called spiders crawl the web. It sounds creepy but all that means is that they visit web pages.
Then they add correctly optimised and crawlable pages to the index of Google and catalogue them.
When people search Google, it shows the most relevant results based on the search terms they enter.
Google has various and deeply complex algorithms to decide which content should be displayed and in which order.
Once your page lands on the SERP, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site.
How Do Google Search Rankings Work?
When people want some information, they type or say words related to what they are searching for. Those are called keywords and they look at those in the content Optimisation section of the guide.
But keeping your website ranking on Google is not just about making the most out of competitive keyboards. It’s also about the information quality. According to Google’s own search quality ratings, when it indexes the main content of each page, it checks some factors like –
- Purpose of the page
- Content amount and quality
- website info and information about the content creator
- Website reputation and content creator reputation
- User interaction with the page
- Expertise,authority and trustworthiness (EAT)
All the factors listed above go into Google’s algorithm and help in determining SEO ranking. Based on the rating guidelines mentioned above, Google show searchers the most relevant, high quality results. The most relevant are shown first with the rest shown over successive pages.