Open+Direct to spread a little Christmas joy with Cash for Kids!

Open+Direct branches will be acting as 'drop off' points as part of the Mission Christmas appeal. Pictured from left Alan Hayward, Open+Direct Belfast branch manager, Cash for Kids mascot Courage the Cat and Cash for Kids Regional Manager Darren Fowler.
Open+Direct branches will be acting as ‘drop off’ points as part of the Mission Christmas appeal. Pictured from left Alan Hayward, Open+Direct Belfast branch manager, Cash for Kids mascot Courage the Cat and Cash for Kids Regional Manager Darren Fowler.

Open+Direct Insurance has pledged its support for Downtown Radio and Cool FM’s Cash for Kids festive “Mission Christmas” toy campaign. 

The local insurance company is helping to ‘insure’ that disadvantaged children from across NI will wake up to a gift on Christmas morning  with all of its 12 branches, including the Belfast branch acting as a ‘drop off’ point for this year’s appeal.

Last year saw 6,334 children in Northern Ireland receive a parcel of gifts thanks to Mission Christmas – but organisers hope to help even more children this Christmas.

John Laverty, Retail Network Manager at Open + Direct said:

“We are delighted to participate in the Mission Christmas appeal and are really happy to be supporting the campaign. It directly helps children in our local community in a very positive way and we think it’s something that really resonates with our customers.  So when you are doing your Christmas shopping, why not buy an extra gift to help a local child have a better Christmas!”

Andrea Charles, Cash for Kids Charity Manager added:

“The facts paint a worrying and stark picture about poverty in our community. Our mission at Cash for Kids is to help these vulnerable young people, many of whom will wake up to nothing on Christmas morning without our help.

“Last year we distributed gifts to over 6000 children – which was fantastic – but the need is greater than ever this Christmas.  We would encourage everyone to support those less fortunate than themselves by buying an extra gift this year and dropping it in to their nearest drop off point.”

If you’d like to make a donation, simply call in at one of your local Open+Direct branches which are open weekdays 9am-5.30pmand every Saturday 9am-12pm.

For more information about the appeal, or to locate a drop-off point near you, visit and

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