Calum Best teams up with the NSPCC and Childline to promote ‘positive mindful thinking’


Calum Best is partnering with the NSPCC and Childline to encourage youngsters “take care of themselves mentally.”

The TV personality, whose father was the late Belfast footballing icon George Best, is helping promote better mental health in young people.

A new journal – The Best Me Buddy  – is designed to help young people practice mindfulness techniques, so that they can look after their wellbeing by focusing their thoughts each day.

In a new video from the NSPCC he spoke movingly about growing up with his father.

He said: “I’ve been in the public eye, being the son of someone, for as long as I can remember.

“So as I got older and I started to be more comfortable and confident with being the son of and having to talk about having an alcohol dependent in the family, I thought I have to give back.

“The point of the journal was to kind of help kids be present in the now and take care of themselves not just physically but mentally and be thoughtful of other people as well and being thoughtful of themselves.”

Calum is urging young people to talk openly about their mental health concerns and is also encouraging anyone who is struggling with their mental health to reach out and get support as soon as possible. Their parents or a trusted adult should be their first place to go but if they find it difficult to talk to someone they know they can always go to Childline. The Best Me Buddy journal is available to buy at the NSPCC shop. £8 will be donated from the sale of each journal, to help fund a range of vital NSPCC services for children and young people. For more information go to:

Calum Best teams up with the NSPCC and Childline

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About the NSPCC

The NSPCC is the leading children’s charity fighting to end child abuse in the UK and Channel Islands. Using voluntary donations, which make up around 90 per cent of our funding, we help children who’ve been abused to rebuild their
lives, we protect children at risk, and we find the best ways of preventing child abuse from ever happening. So when a
child needs a helping hand, we’ll be there. When parents are finding it tough, we’ll help. When laws need to change, or governments need to do more, we won’t give up until things improve.

Our Childline service provides a safe, confidential place for children with no one else to turn to, whatever their worry, whenever they need help. Children can contact Childline 24 hours a day, 365 days a year.

Our free NSPCC helpline provides adults with a place they can get advice and support, share their concerns about
a child or get general information about child protection. Adults can contact the helpline 24 hours a day, 365 days a year.

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