- 5,000 bears being given as gifts to children supported by the charity’s services across the UK
- Toys donated to NSPCC’s three service centres in Northern Ireland – Belfast, Craigavon and Foyle
- Many of the young people receiving the cuddly toys have suffered abuse and neglect
Build-A-Bear® is marking National Teddy Day in the UK on 9th September by donating 5,000 of its toys to the NSPCC.
The soft brown bears will be given to children being helped by the charity’s services across the UK via the NSPCC’s 29 services centres – including its three bases in Northern Ireland – Belfast, Craigavon and Foyle.
Many of these young people will have experienced abuse or neglect and are receiving bespoke treatment from NSPCC practitioners.
Toys and play are an important part of some of the services the NSPCC deliver, helping young people recover from what can be deeply traumatic experiences.
Claire Harvey, NSPCC corporate partnerships fundraiser, said: “Toys can bring comfort and a much needed smile to a young person when going through difficult times.
“We can’t wait to start distributing these bears to children across the UK who are receiving treatment at our service centres.
“We would also like to say a massive thank you to Build-A-Bear for their wonderful donation – it really is cause for cele-BEAR-ation!”
Emily Fuhrman, Manager of Foundations and Giving at Build-A-Bear, said: “At Build-A-Bear, our mission is to add a little more heart to life, and we are committed to making days a little bit brighter for children in need.
“National Teddy Bear Day is one of our favourite days, and we are honoured to partner with the NSPCC to help bring comfort to children the organisation supports—and make their days a little brighter one bear hug at a time.”