MORE people than ever are consciously watching their calorie intake and portion control and according to a recent YouGov* survey, 38 per cent of people in Northern Ireland are now paying more attention to the nutritional content of what they eat than they used to. With this in mind, Brennans Bread has developed a new product range which is aimed at people who would like a convenient way to enjoy a low calorie snack without compromising on taste.
The new Sandwich Thins range, baked up by the experts at Brennans Bread, starts from only 100 calories per Thin and is low in fat (from just 0.63g per Thin) as well as being a source of fibre (from 1.6g per Thin). With three varieties available including Brown,Sunflower & Linseed and Chia & Linseed, the new Thins are perfect for lunches or a quick snack during the day and won’t break the bank as they are priced at a very reasonable £1 per pack.
Colin Todd, Business Development Manager (NI) at Brennans Bread, explains why he thinks the new Sandwich Thins will prove to be arecipe for success with customers.
“There is a real demand for food that enables people to enjoy tasty snacks whilst watching their weight without too much fuss,” said Colin. “We wanted to ensure our customers feel reassured that their food is nutritious without having to constantly think about calories.
“We believe that our new Sandwich Thins will prove very popular with our customers because of their fresh, delicious taste, attractive packaging and fantastic value. They are incredibly versatile and are delicious toasted or eaten as an accompaniment to a main meal.
“Our brand promise is ‘Today’s Bread Today’ and we believe in offering our customers the freshest and tastiest bread possible,” Colin added.
To launch the new product, Brennans has teamed up with well-known local chef Carl Johannesson, Head Chef at the award-winning James Street South restaurant, which recently won the prestigious Good Food Guide award for Northern Ireland.
“Brennans is a great quality bread brand with a fantastic product range and I’m delighted to be working with them on the launch of their Sandwich Thins,” said Carl.
“So many people are now becoming more and more health conscious and like to watch what they eat. Brennans has made it very easy for people to eat sensibly without compromising on taste,” Carl added.
Brennans Bread is one of the best known bread brands in Northern Ireland and is synonymous with freshness, quality and taste. It has a wide variety of delicious products within its portfolio including Family Pan, Wholemeal, Batch and Wheaten Brown Bread.
Brennans Sandwich Thins are now available in supermarkets across Northern Ireland.
*YouGov/CIM Survey results.
Fieldwork – 27th January – 6th February 2014.
Sample size – 2,012 UK adults.