BRAvo Belfast – Action Cancer’s The Bra Walk

Sarah-Jane Mullan, Nadene Brashier, Lynn Corbett, Sharon McGreevy, Mandy Steele & Anne-Maire Madden from NI Civil Service
Sarah-Jane Mullan, Nadene Brashier, Lynn Corbett, Sharon McGreevy, Mandy Steele & Anne-Maire Madden from NI Civil Service
Sarah-Jane Mullan, Nadene Brashier, Lynn Corbett, Sharon McGreevy, Mandy Steele & Anne-Maire Madden from NI Civil Service

Over 1,000 men, women and children turned Belfast City Hall and its streets pink last Friday night (5th June) for The Bra Walk, Action Cancer’s 10k walk in aid of the charity’s life-saving breast screening service.

The rain clouds stayed away and spirits were high as the fun-filled family event, helped to raise breast cancer awareness and funds for the charity. Proudly supported by principal sponsor SuperValu and sponsor Dowds Kitchens and Bedrooms (DKB), the party atmosphere kicked off with the U105 Roadshow and presenter Carolyn Stewart got the crowd going, with fantastic prizes for the ‘Best Dressed’ and a ‘Selfie Competition’. Fitness Freddy got the crowd limbered up for the walk ahead with a fun dance workout, even elephant mascots danced along with the buzzing crowd.

The walkers were counted down by Carolyn Stewart, with Donna Morrison from overall sponsor Supervalu and Action Cancer ambassador Lisa Hutchings cutting the pink ribbon before all the participants headed off on the city centre jaunt. The route approximately 10k/6miles from start to finish began at Belfast City Hall, and took in the sights of Belfast City Centre, Ormeau Road, Stranmillis, Malone and then participants made their way back down Great Victoria Street to end at City Hall.

The team from Shankill Dental Care with The Bra Walk elephant mascot
The team from Shankill Dental Care with The Bra Walk elephant mascot

Supporters along the way turned out to witness the sea of pink spreading across the city, offering cheers of support to all the walkers.

Dougie King, Head of Fundraising and Communications at Action Cancer said: “We have been overwhelmed by the sign-ups for The Bra Walk; having over 1,000 people supporting Action Cancer here tonight is just wonderful, and I would like to say a huge thank you to everyone who has took the time to support us and take part. We are well on our way to reach our £45,000 target, which goes towards the charity’s unique breast screening services, the only one of its kind in the UK, screening women free of charge in their 40’s and over 70.

“I would also like to thank our overall sponsor SuperValu and sponsor Dowds Kitchens and Bedrooms, along with all the other companies who provided financial support.”

Breast cancer is the most common cancer in females with approximately 1,000 women diagnosed and 300 women who lose their lives to the disease each year in Northern Ireland. The most effective proven method to reduce deaths from breast cancer is through regular screening of women at risk.

The event was all about spreading awareness and raising funds for Action Cancer’s breast screening service. This is available free of charge at Action Cancer to women aged 40-49 and 70 plus (outside of NHS screening age range). Breast screening is carried out in women who have no symptoms with the aim to reduce deaths from breast cancer through early detection of the disease. If any early warning signs are present, women are referred for further assessment.

Dougie added: “Last year we screened 10,000 women and this year we intend to do the same. Action Cancer picks up five cancers for every 1,000 breast screenings. We are encouraging all of The Bra Walk participants to raise at least £80 in sponsorship – this is to cover the cost of one mammogram for the charity.”

For further information visit www.actioncancer.org, contact Action Cancer on 028 9080 3344, or email thebrawalk@actioncancer.org.

The Action Cancer Team Ethan Loughrey, Rebecca Dalzell, Sarah-Jayne Cassells, Carolyn Stewart, Gillian Thomson, Morag Ewbanks, Stacey Graham & Michelle McCann

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