Boost Drinks, the owner of Northern Ireland’s second best-selling iced coffee brand within convenience, has expanded its popular range of ready-to-drink coffee products with a new Mocha variant.
Developed with a delicious blend of indulgent chocolate, arabica and robusta coffee beans, the Mocha flavour uses exclusive production techniques to guarantee a silky taste and a quality product.
The brand has added Mocha to its successful Boost Iced Coffee range to complete the popular flavours range of Latte, Caramel, Double Espresso and Mocha. To support the Mocha launch, people will be able to try the new flavour via sampling and experiential events taking place at Fairhill Shopping Centre, Ballymena on Saturday 21st and Sunday 22nd May.
Lucy Manby, Brand Manager at Boost, said: “We’re delighted that iced coffee popularity has continued to soar in Northern Ireland, and we are incredibly proud to hold the position of second best-selling iced-coffee brand in the region following the launch of Café Latte and Double Espresso in 2020, and Caramel Latte in 2021.
“We’re confident that the addition of Mocha will delight iced coffee lovers in NI as we continue to offer high-quality functional drinks. Next year marks our 20th year in business in Northern Ireland, so seeing us fulfil our commitment to selling exceptional value products with no compromise on quality such as our new Mocha Iced Coffee is extremely rewarding. The new Mocha flavour is now available at a price mark of £1 in local shops, so Mocha you waiting for? Go and give it a try!”
To further celebrate the new flavour, Boost is teaming up with Cool FM and popular presenter Katharine Walker, offering chances to win prizes such as Boost Iced Coffee mini fridges as well as cases of Mocha which will also be up for grabs across Boost Drinks NI social channels.
Boost was established in 2001 after founder (and MD) Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.
Two years later Boost, alongside Hardy Distribution, brought the brand to the local market, making the brand 20 years old in NI next year. Boost Drinks now owns the province’s top selling soft drink within the local independent convenience channel1.
Boost is available in various pack formats across seven core Energy flavours and offers Sport and Iced Coffee products.