BELFAST MUSIC ACTS FEATURE IN FILM AND ADVERTISING CAMPAIGN FOR #GUINNESSAMPLIFY 

• The UNKNWN, feature in advertising campaign for Guinness Amplify
• AND SO I WATCH YOU FROM AFAR appear in an online film from Guinness entitled, “The Artist’s Journey”
• Belfast pubs to showcase some of the best emerging music talents this September

Belfast music act, UNKNWN, have been selected as one of five music acts to feature in the new GUINNESS AMPLIFY billboard campaign.  The acts were chosen from the 800 bands and acts who have signed up to take part in Guinness Amplify. Shot by renowned Irish music photographer, Alan Clarke, the billboards show the act in their element with vivid festival shots of them performing their music.

UNKNWN is an electronic duo consisting of East Wall’s singer-producer, Gemma Dunleavy, and Belfast music producer, Chris Hanna, who have been making music together since May 2013. After meeting through a mutual friend, the pair have recorded the track “I Cry” and received support from both Annie Mac and Ellie Goulding. Speaking about the shoot for the billboards,

Gemma said: ‘I loved doing the shoot, it was so cool! And Guinness Amplify is such a great campaign; I’m delighted to be a part of it.’

Guinness Amplify, today, has also released an online film which focuses on the journey of the musician entitled, “The Artist’s Journey”.  The film tells the story of artists who have taken the creative plunge, facing daily obstacles and struggles in an attempt to make their dreams a reality. The film features a number of bands and musicians including Northern Irish indie sensation ‘AND SO I WATCH YOU FROM AFAR’ and London based Irish musician, WIFE. The voiceover for the film was recorded by Irish actor, Liam Cunningham of Game of Thrones.

Rory Friar, guitarist with ‘AND SO I WATCH YOU FROM AFAR’ said; ‘‘We enjoyed being part of the filming process. The music industry is basically a joyful slog. It takes a lot of determination and effort but it is most definitely a worthwhile journey.’ ’

Guinness Amplify is a new exciting music programme that was launched earlier this summer to turn up the volume for emerging musicians in Ireland by supporting them as they unlock their full potential. Guinness Amplify Live will see 500 free gigs take place across 5 weeks in September and October.  Guinness Amplify Live – Dublin will kick off on the 9^th Oct – 12^th Oct.

Guinness Amplify Live schedule:

Over the five weekends of Guinness Amplify Live, some of the biggest names in the music industry will also perform surprise gigs in pubs in unknown locations. To date the line-up includes; Kodaline, Ellie Goulding, Walking On Cars, Daithí, Bastille, Disclosure and Jess Glynne.

Guinness Amplify will connect the freshest new music talent in Ireland with audiences all over Ireland, as well as providing them with some of the resources and expertise they need to help them along the way.

Aside from Guinness Amplify Live, the music programme has three other key components each designed to cater for the different needs of emerging talent.

Guinness Amplify Studios, 60 days of free studio time, will be offered to musicians, as chosen by our expert panel, to record, or rehearse, in studios located around Ireland. In addition, the Guinness Amplify Workshops, a series of intimate music workshops around Ireland will be developed and delivered by First Music Contact and will feature music industry experts. Places at the workshops will be offered to musicians on a first come, first served basis and those interested should log ontowww.guinnessamplify.com for further details.

Following months of live performances, studio recording, rehearsal time and workshops, the cream of the crop, as decided by our expert music panel, will get the chance to perform at Guinness Amplify Live Stages – 5 showcase events in some of Ireland’s most renowned music venues in February, 2015.

The Guinness Amplify expert panel includes, David Kitt, Jonny Quinn, Nialler9, Sinead Troy and Stuart Clark all of whom have a wealth of experience to share with emerging talent in Ireland.  These industry experts will decide on which bands will be chosen to avail of the free studio recording time, as well as those who will go through to perform at Guinness Live Stages in February, 2015, following months of performances, studio time and workshops.

To watch Artist Journey see here:

Full details of the Guinness Amplify programme are available on www.guinnessamplify.com

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