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IT’S MERRY KITSCH-MAS AT ASDA THIS FESTIVE SEASON

  • Supermarket shoppers have gone mad on social media for Asda’s George Home kitsch Christmas range that has everyone feeling nostalgic 
  • Prices start at just £1.50 and includes bedding and cushions, crockery, teapots, egg-cups and decorations

Fans of all things retro and nostalgic rejoice – George Home by Asda has launched a new kitsch festive homewear range that will transport shoppers back to their childhood Christmas’, inciting a social media wide ‘Throwback Thursday’ epidemic.

The Instagram-worthy range means you can treat family members and followers to a taste of Christmas past with the kitsch and kooky selection on offer.

It features everything from bedding and cushions, to ornaments, crockery sets, glasses, mugs and tree decorations.

With the nostalgia trend gaining momentum throughout 2017, in no small part thanks to the Netflix sensation Stranger Things, Asda responded to demand which means Generation Z can experience a festive retro revival.

George homeware designer Natalie Ratcliffe is behind the popular new range.

Natalie explains what it is that gets so many people excited about the hot selling range, she said: “Nostalgia has been such a prominent consumer trend this year with unicorns making a comeback, retro TV shows and chocolate bars of our youth returning to shelves.

“The range was inspired by the demand for a retro revival, after all, what is more nostalgic than Christmas – it brings out everyone’s inner child.

“It’s been a hit on social media and we love to see all the photos and love for our kitsch collection on Instagram – everyone has been so excited to show off their festive purchases.

“So for all those fans of Christmas past, with our new range, there’s a lot to look forward to!”

The new range is on-sale in-store at George and online at www.george.com.

Natalie Ratcliffe’s talks more about the range here; https://corporate.asda.com/blog/2017/12/04/enjoy-a-merry-kitschmas-with-our-nostalgic-george-homeware

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