Asda Giant Eìclair

Asda Giant Eìclair

  • The colossal choux pastry creation lands just in time for Christmas
  • Inspired by an emerging trend spotted in the crème de la crème of Parisian patisseries
  • The decadent dessert is the ultimate showstopping centrepiece for only £5

Christmas just got choux-persized with Asda’s NEW Foot-Long Chocolate Éclair – the ultimate showstopping dessert to impress your guests this festive season.

The mammoth masterpiece is made with deliciously light choux pastry, filled with fluffy Belgian chocolate mousse and sticky caramel sauce and topped with a chocolate fondant.  For the finishing touch of festive magic, it’s then drizzled with even more delectable caramel and dusted with gold.

The decadent delight is the brainchild of Asda’s bakery team, born during a recent innovation trip to Paris. Whilst chomping their way through the crème de la crème of Parisian patisseries, they uncovered an emerging trend for oversized sharing desserts. Reminiscent of pastries from the beautiful boulangeries of the Champs-Elysees, a delicate French favourite has been transformed into a celebration-sized Christmas centrepiece for the whole family to enjoy.

Building on the mania of a French meringue favourite, Asda has also launched a giant Marie Antoinette inspired Macaron cake. The pretty in pink frozen gateau is stuffed with a white chocolate mousse, topped with raspberries and a light sprinkling of pistachios for a delicious finish. Perfect for sharing, the supersized creation combines artisanal quality and instant wow-factor for a showstopper that is sure to take centre-stage this Christmas.

Claire Reed, product development manager for chilled bakery, said: “Straight from the streets of Paris to Asda shelves, traditional French favourites can now be enjoyed by the whole family this Christmas. Our experts have lovingly hand finished our striking new desserts, adding the final touch of affordable luxury to your seasonal soirée – sure to leave your loved ones saying Oh La La!”. 

Asda’s new Giant Éclair will be available in Asda stores from 14th December with a RRP of £5.00.

Asda’s new Extra Special Raspberry & White Chocolate Macaron Cake will be available in Asda stores from 13th November with a RRP of £8.00.

For more on the inspiration behind Asda’s new festive desserts, head to the blog.


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