Nowadays, planning an event can be challenging and stressful due to numerous activities, from setting up the venue to communicating with the attendants and many more. New creative ideas become a headache to most event planners as they seek to plan a better event compared to the last one or become better than the competition. But come to think of it, one does not need to be over creative to come up with an event that stands out from the rest. Sometimes your simplicity in planning can be the thing to make your event stand out. For example, a simple idea like using selfie frames to interact with customers in an event can bring a big difference. Learn more about selfie frames here.
There are very many simple and creative things one can do when planning an event, and, by the end of it, everyone will be talking about it. So here are some of the ways and things you can do as an event organiser to come up with an event that stands out.
Choose an easy to locate venue
The event venue should be one of the things to consider when organising an event as it can play a huge role in making it stand out. Select a venue that is easily accessible and affordable for all the delegates you want to attend. Ensure none faces a difficult time in locating and getting to the venue. To get the perfect venue, research the expected departure points for the expected visitors or delegates before starting the search for a venue. With that information in hand, you can get a convenient location for all the visitors in terms of affordability and ease of getting there.
Give your attendees an immersive experience
Nowadays, events are not all about having them in high-class venues and cultural hubs. The attendants will share their experiences during the event to judge whether it was great or not. Don’t oversell to the attendees but strive to get them to new levels through the experience. Giving the attendees an immersive experience in an event goes a long way in creating loyalty for a specific brand. You can provide an immersive experience through music, art, entertainment or even showcasing technology. The positive comments you get after the event indicate that the event stood out from the rest.
Engage your attendees in a creative and unique manner
Since the primary goal of having an event is to maximise your engagement with attendees, you can come up with creative ways to engage their senses. There are many ways of doing so, like through scents, colours and even flavours. Colours and scents can help create an experience about your event, so incorporating them well to match the event is a big step for making your event unique and something to remember. When it comes to flavours, deploy the latest event catering trends to ensure your attendees taste buds are delighted.
Make everything easy for your attendees from start to end
Many may wonder what making it easy entails. It means streamlining the experience, starting from registering attendees on the website to after the event. The registration website should give all information about the event. It should also have an attractive design that motivates people to register for your event. The way you communicate and pass messages will play a big role in making the event stand out. Always keep things simple, and go directly to the point.
Trigger an emotion with your event to give attendees a more memorable experience
Always go the extra mile to have an event that triggers an emotional impact if you want the attendees to have something to remember about your event. Most people ignore this crucial part, which plays a significant role in making your event stand out. Creating memorable experiences in events have more impact than just taking and sharing photos.
Involve the use of social media before, during and after the event
Use the popular social media platforms like Instagram, Tik Tok, Facebook and Twitter to create a fear of missing out to the public. By providing rich content and information about the event on social media, you will reach a larger audience, thus facilitating more registrations for the event. Also, providing a rich experience on social media before an event excites the audience, thus promoting shares. This is just a way of keeping things interesting when warming up for the event.
Organising an event that stands out from the rest is not as challenging as you may think. You don’t have to go all out to oversell the audience but rather have some originality and creativity to give your audience a great experience. With all this put together, you will have an event that meets all its set goals and be productive for your growth.