A £400k investment is being injected into Dream Luxury Serviced Apartments in Belfast for a complete interior refurbishment in preparation for the full return of business and leisure travel.

The work will commence on 1 November 2021 in 49 City Centre apartments in Belfast’s landmark Obel Tower at Donegall Quay, replacing fixtures and fittings, updating all furnishings and new high-speed broadband access will be installed.

Modern, high end furniture is being supplied by local company Balmoral Furniture, supporting the local community of Northern Ireland. This is something Managing Director Tom Smyth is a firm believer in.

The significant financial investment will have positive knock-on effects for the local economy and the leisure and corporate travel offering.

Dream Luxury Serviced Apartments Managing Director Tom Smyth said: “Dream Apartments likes to stay ahead of the competition. During the pandemic, we are proud to have hosted many key and essential workers within the health service and beyond. Now we are moving into a new phase of development and preparing for the full return of both leisure and corporate guests.

“The award-winning Dream Luxury Serviced Apartments dedicated team have the knowledge and experience to source the perfect accommodation solutions to ensure that corporate travellers enjoy a ‘home from home’ experience.

“Therefore, we are delighted to be a part of this significant investment to upgrade our Belfast apartments. The design and feel of the apartments will be refreshed with clean, slick modern lines and welcoming fresh décor and furniture. “Fast broadband connectivity is also very important to the modern traveller, so we are upgrading access to superior high-speed WIFI.

“Since we established the company in 2017, we have set the gold standard in serviced apartments offering an exceptional level of quality and care to both business and leisure travellers. This refurbishment is an investment in our future guests and a sign of confidence in the city.”

Dream Apartments, now one of the leading serviced accommodation suppliers in the UK, with over 550 properties worldwide, which is growing monthly at an exponential rate. The company is well advanced in further expansion plans, with a new site of 25 luxury serviced apartments opening in the heart of Dundee on November 1 2021. Dream Apartments’ sites also opened this year in the bustling business hub, Middlesbrough and further luxury apartments in Manchester. This is to meet the demand and interest in these UK hotspots. Further plans are in the pipeline to open Dream USA later in the year.

Building on the company’s success, owner Tom Smyth has ambitions to open his one-thousandth apartment in 2023.

Love Belfast
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